Pampers North America released a new online video recognizing that babies bring out the best in everyone, which is why they say there’s nothing anyone wouldn’t do to make life better for baby. To promote the video, Pampers is using the hashtag #BetterForBaby.
 
The idea for this program came from research the Pampers team conducted over the past year. The team spent a lot of time with moms across the U.S. – talking with them in their homes – and one consistent theme from these conversations was the powerful impact their babies have as positive change agents in their lives. Pampers was inspired by the idea that even though babies are small, they are powerful agents of change.
 
Pampers believes it’s a universal truth that when a baby comes into your life, you want to be a better person for that baby. The company says, “Babies bring out the best in each of us. They make our lives better. And that’s why there’s nothing we wouldn’t do to make life better for babies.”
 
Each verse in Pampers’ new film, a lullaby set to “Hush Little Baby,” is a pledge to do something better for baby.
 
The Pampers Better for Baby film ends with this pledge: “Together we can make life #betterforbaby.” Pampers hopes the Better for Baby film inspires people to share what they already do – and what they might begin doing – to make life better for the babies in their lives.